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The entertainment industry has changed dramatically over the past decade or so and beyond the usual suspects, many other companies have come into this space in a big way. On such company is B2Digital, Inc. (OTCMKTS:BTDG). The company has a wealth of experience in television, radio, and entertainment. However, it has now decided to change tack in a big way and decided to become an all-round live event sports company.

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At this point, B2Digital is looking to takeover MMA and other sports-based firms in order to develop an integrated Premier Development League. On Thursday, the company made a major announcement with regards to its operations and that saw its stock soar by as much as 54%.

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It is easy to see why the B2Digital stock rallied to such a degree yesterday. The company announced that it has managed to ink a definitive pay per view deal with PRESTOSPORTS LLC and it is going to cover the latter’s B2 Fighting Series LIVE Event Fall Season Schedule.

The event is going to feature as many as 13 top MMA events and is going to take place in ten of the major metropolitan markets in the United States spread across 10 states. PRESTOSPORTS is a well known SaaS (software as a service) solutions provider and works primarily in the sports industry. It operates the pay per view streaming service named StretchLive and in 2019; it hosted a total of as many as 1,00,000 events.

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It goes without saying that it is a massive deal for B2Digital and the rally in the stock did not come as a total surprise. It is likely that the stock is going to be in the radars of investors over the course of the coming days and hence, it could be wise to keep an eye on its movement. However, that is not all.

Earlier on in August, B2Digital made another important announcement that had also been a source of optimism among market participants. The company announced that it was going to expand its B2 Fighting Series offering by adding the new B2 Grappling Series in the live tournament events offerings. It is another important addition to the range of offerings from B2Digital.

MMA has grown hugely popular over the course of the past few years and it seems that B2Digital has decided to bet big on this particular space. Investors could consider keeping the B2Digital stock in their watch lists.

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