Torque Lifestyle Brands (OTCMKTS:TQLB) has emerged as one of the notable players in the nutritional supplement space and this morning the company has made a major announcement. It is the sort of announcement that can quickly make the company a well-known name in the industry and also among potential consumers.

Torque Lifestyle, which is fast becoming a force in the nutritional supplements marketplace sector, announced that it has decided to further ramp up its relationship with brand ambassador Brian Baldinger. The NFL Network Star had been recently signed up by Torque Lifestyle to be the brand ambassador of the New Core Natural Sciences line of products. It is, without a doubt, a significant announcement from the company and could potentially lead to further awareness of its brand of products.

In order to understand the possibilities of such a market relationship, it might be a good idea to take a look at the sort of presence Brian Baldinger commands on social media. At this point, Baldinger has in excess of 250,000 followers combined on Twitter and on Instagram.

Hence, it can be argued that Torque Lifestyle is going to be beamed to a considerably large social media audience every time Baldinger posts something about the products. It has emerged that in the initial phase of the marketing campaign, the NFL Network Star is going to focus on the products from Core Natural Sciences.

Baldinger has long been associated with the huge football-related entertainment industry that has grown rapidly in the United States. In addition to being a noted personality in that industry, Baldinger’s credentials as an ex-star in the National Football League is also a considerable positive.

In his career as an NFL player, he had played for the Philadelphia Eagles, Indianapolis Colts, and the Dallas Cowboys. At this point, he is most well known for being a well-regarded analyst on the NFL Network. The association could prove highly productive for Torque Lifestyle.

Torque Lifestyle Brands Inc. is an emerging leader in the active lifestyle sports nutrition and supplements marketplace, They are uniquely position in the $20 billion sports nutrition and supplements market. Torque is set to move forward with a bold new vision and the commercial launch of multiple brands in the sports nutrition and supplements market.

The are launching two brands that promise to jumpstart their overall positioning by complementing their knowledge and product capital with existing brand value and a broad distribution footprint.

These two brands will target complementary and broadly non-overlapping markets within the broader sports nutrition and supplements marketplace. The first of these is Core Natural Supplements – a health and nutrition brand targeting health-conscious consumers in the 35 and up demographic. Core focuses on supplements including Turmeric and will interface with the market primarily through ecommerce and affiliate marketing strategies. Core has already launched.

The second brand set to launch is Storm Lifestyle, which targets a younger demographic through apparel, supplements, beverages, and gear designed to appeal to a hardcore active lifestyle. Storm will go to market through a combination of direct-to-consumer and physical store distribution strategies.

Their broad target marketplace is a rapidly growing space. Analysts currently put the sports nutrition market at anywhere from $15-20 billion in annual global sales, growing at around 10%. Within that wide market definition, there are several faster growing niches that they plan to focus on.

With their unique vision and active engagement in the commercial launch of multiple brands along with key acquisitions they will be significant force in the ketogenic products (Keto) marketplace as well. 

According to Grand View Research, the global dietary supplements market size was estimated at over $123 billion in 2019 and is projected to expand at a CAGR of 8.2% over the next 7 years, driven by factors such as rising health concerns and changing lifestyles and dietary habits.  Research also points to a positive outlook for the sports nutrition market driven by a rise in the number of sports complexes and gymnasiums and an increase in the number of global sports events, both of which encourage athletes and consumers to focus on peak health and physical strength.

Torque Lifestyle Brands appears to be ready for several major breakouts through their exciting relationship with brand ambassador Brian Baldinger and their expansion of brands in this expanding sports nutrition market.

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